It has been a constant battle for marketers to understand how they can better engage with their audience on social media. A good engagement takes more than just creating good content. It is important to, first, understand the roles of different social media platforms, as each platform has its own purpose, and sets of users. Once you have well understood the use of different platforms, the type of users engaged in it, the next step is to build a relationship with your audience through your contents.
Figure 1. Number of social network users worldwide from 2010 to 2023 by Statista (2020)
Based on the statistics above, more and more people are getting onto the social media bandwagon. According to the analysis done by Kepios, as of 2020, there are more than 3.8 billion social media users worldwide, representing 49% of the world’s total population. Based on the statistics by Statista 2020, Facebook has about 2.45 billion monthly active users, 2 billion on YouTube, 1 billion on Instagram, 675 million on LinkedIn and 340 million on Twitter.
The numbers on the data shows how important it is for companies to leverage live engagement on social media platforms as part of their marketing strategies. It is time for marketers to identify the most popular social media platforms that are relevant to your business, as it will help you to maximize your brand reach, as well as helping you to engage with the right people.
Authentic content is about honesty. It helps a brand and their targeted audience to be able to relate and understand one another. It is important for user engagement because it represents you, your brand and your company. Having authentic content shows a high level of credibility and it shows that you are an expert in your field, which is an effective way to market to your prospective customers. Not to mention that authentic and personalized content helps you refine your audience focus by targeting people who are more likely to engage with your content as it informs the readers about a particular need that they have, which directly places your brands in the top spot of their purchasing decisions.
To create authentic contents, you need to:
From transportation to lifestyle industry, you can see that video has been widely used as a means of marketing. Creating a video content is very effective these days and its popularity is in line with the rise of social media. Therefore, it does not matter what industry your business is in, or what type of business you are, video marketing provides marketers with an interesting, up-to-date and highly shareable content to reach their targeted audiences.
The big question is, can video really increase your engagement? According to the survey done by Wyzowl on video marketing statistics 2020:
Video in general is entertaining, but the main reason why video marketing is becoming more desirable for businesses is because it helps to deliver a message in a more effective manner within a shorter amount of time. The visual and audio aspect of it also help the audience to better understand the message that the marketer is trying to deliver. However, it is also important to remember that your video contents need to meet your audiences’ expectations, by reflecting your products or services that your audiences are interested in.
Is influencer marketing still “a thing”? The short answer to that is yes. But as important it is to identify who your audience is, finding the right influencer to represent your brand, is very important as well. Influencer marketing is basically collaborating with an influencer to market a certain product or services in order to improve brand recognition. Nano influencers, is part of an influencer tiers, which refers to influencers with between 1,000 to 10,000 followers on their social media.
Collaborating with nano influencers is highly beneficial because:
Have you been struggling to optimize your social media engagement? Or maybe you are not sure where to start? Let the experts at Digital Plant help you to level up your social media engagement by contacting us.