Visuals & Videos
Digital design requires not to forget value in the search for originality. Indeed, without an objective or clear metrics, design cannot be intentional: you’re then closer to art.
While creativity is definitely necessary and aesthetics remain essential, designers building digital products are restricted in terms of hardware (screen size, operating system capabilities, processing power, etc.), design (human interface guidelines, etc.) and user acceptance / usability (if people struggle to use the product, conversion rates will strongly reflect it).
That’s why getting the design & creatives right is key for your business success online.
People by nature like to visualize ideas. Videos in particular are preferred since they’re easier to grasp and provide an experience in themselves. Though creating videos content isn’t easy as people won’t watch a video overtly trying to sell a product or service: it has to stay engaging.