Digital Plant

Content and Design

Context

Content Marketing & Creative Design enable organizations to gain visibility and online presence in the market, as digital marketing is nowadays more effective to reach large or specific audiences. The world is at your grasp but it also means the world is scrutinizing what you do online.

Content Marketing & Creative Design influence traffic & are key to conversion. According to Adobe, 63% of users want businesses to share more polished, curated content: content quality strongly affects how a company is perceived. Well-curated content, in addition to appear professional, brings credibility in the eyes of consumers. Content being a growing need of audiences, it is king to engage.

Likewise, visitors judge a website credibility based on its aesthetics. It’s human nature to react well to what we perceive as beautiful: a website with pleasing aesthetics will appear to be more professional, as long as it’s functional as well.

According to Forrester, an optimized user experience design could improve a website conversion rate by 400%.

Overall, the user experience (usability, loading time, design and all content) you provide is the base on which your business will be appraised. That’s the reason why content marketing & creative design are so important to get right on all devices.

Expertise description

Digital Plant offers services in the following domains to guide your organization to optimize your user experience.

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Visuals & Videos

Digital design requires not to forget value in the search for originality. Indeed, without an objective or clear metrics, design cannot be intentional: you’re then closer to art.

While creativity is definitely necessary and aesthetics remain essential, designers building digital products are restricted in terms of hardware (screen size, operating system capabilities, processing power, etc.), design (human interface guidelines, etc.) and user acceptance / usability (if people struggle to use the product, conversion rates will strongly reflect it).

That’s why getting the design & creatives right is key for your business success online.

People by nature like to visualize ideas. Videos in particular are preferred since they’re easier to grasp and provide an experience in themselves. Though creating videos content isn’t easy as people won’t watch a video overtly trying to sell a product or service: it has to stay engaging.

Web publishing

94% of people don’t trust outdated websites (source: MyTechlogy). Web publishing puts you online and makes sure your website is kept up to date and well maintained. It includes: building and managing websites, updating webpages and posting content. It’s very linked to design in the building stage as the usability of the website, its responsiveness or the loading time are key elements to consider for the user experience.

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Copywriting

47% of buyers go through 3 to 5 pieces of content before engaging with a sales representative (source: DemandGen).

Content, whatever its type, is a mean for people to get to know your brand, its expertise and its core values. Though essential, the strategic planning and execution of content marketing is still a challenge for marketers, and producing great content for demanding customers remains the goal to enhance customer engagement.

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Search Engine Optimization (SEO)

SEO consists of optimizing your website to get organic (un-paid) traffic from the search engine results page. It involves making changes to your website design and content that make it more attractive to a search engine. The goal is for the search engine to display your website as a top result when users make queries.

To provide relevant and quality results, search engines crawl (or scan) website pages and give rankings based on the content but also on the user-friendliness of the website (navigation, reading).

There are ways to enhance your site ranking for relevant keywords and phrases: optimized relevant content, on-page SEO (title tag, meta description, sub-headings, internal links, image alt tags) and off-page SEO (trust, backlinks, social signals).

Social Media Optimization (SMO)

According to Buffer, 73% of marketers believe that social media has been somewhat to very effective for their business (2019). Indeed, social media serve multiple purposes:

Moderation: day-to-day engagement and conversation specialists to enhance the overall image of your organization

Social Listening: monitor keywords and mentions, understand more about the target audience and industry, discover potential leads, engage with the audience, identify top influencers / potential brand ambassadors, and content research.

Reporting: monthly reporting on the number of complaints/inquiries received segregated into categories, for tracking & monthly comparisons.

Crisis Management: social media crisis communication plan allowing the affected brand to respond quickly to any potential issue or crisis, and prevent things from getting out of control.

Social seeding: targeted placement and distribution of content on social media channels to make the brand more visible or popular. It’s a proven method that efficiently generates attention.

Digital Customer Service: according to the Business Insider Intelligence Apps and Platforms Briefing, 59% of people would rather go through additional channels than talk. We explore other additional support channels such as WhatsApp Business, WeChat, Chatbots, etc.

Why us?

Experts on specific content or design topics, with different background & experience from various industries.

A tailored execution to fit your organization’s strategy & objectives.

A perfect understanding of your requirements
and needs as our consultants are dedicated
to your project.

An opportunity to grow your skills in Content & Design matters as the project advances, since experts are at your disposal for any question you may have.

Guidance to set up realistic goals within the allocated timeframe and which related KPIs to follow (PageRank, Traffic, page loading time, bouncerate, conversion rate, engagement rate, etc.)

Work with us

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