Everything is online, and being online is everything. At a click’s range from a prospect, a post away from potential business: digital campaigns (paid ads, marketing automation) are a powerful tool to help businesses speak to their audience.
Emailing campaigns for instance have an average ROI of 4400% (source: OptinMonster). Whether via emails, texts or paid campaigns (search engine advertising, display, social media), digital campaigns are essential to drive awareness, generate leads and level up the customer relationship. But it’s important to be clear about your digital campaign strategy & objectives. The key is knowing which tools/platforms to use, what kind of content to publish and how to get your brand seen by your target audience. If your business can get these right, effective digital campaigns will bring more traffic, quality leads and conversions.
Moreover, most digital campaigns platforms enable real-time data: that means you can better understand audience behaviors, in real-time, and adjust your campaigns accordingly. When in offline marketing you engage budget that can’t be retracted, digital campaigns are very flexible in that aspect: you can stop a campaign a few minutes before going live.