Our client is a multinational corporation, leader in 3D Design and Engineering Softwares. They are organized as follow: the corporate team centralizes Google Adwords campaign needs and manages the campaigns internally or with external agencies.
Google Adwords has become one of the key digital channel for our client. But with ads in dozens of countries, in different languages and a yearly budget of $250K, the service of a senior Google Ads consultant became necessary to overview the whole activity.
Our mission is to guide our client to reach their goals. The priority is to raise volume of leads while increasing ROAS (return on ad spend). To do so, we make sure all campaigns are efficiently run, by optimizing all stages. In 2019, leads grew by +143% and ROAS by +2.7 pts vs 2020
Establish annual Google Adwords strategy
Create landing pages, ads, keyword lists and audiences
Implement tracking solutions (utm parameters, gclid, custom-made CRM solutions)
Launch, follow-up and optimize campaigns
Dashboarding (media and lead analysis) for presentation to stakeholders