M Adora is a property developed and commercialized by the Mah Sing group, prominent property developer in Malaysia.
Industry: Property Development/Real Estate
“With M Adora, we seek to inspire and simplify everyday living. Because living well is that simple, as it should be.”
A few words from our client about their experience with us:
“Your services are very efficient and good. When you noticed an error in the system, you were able to take immediate action and fix it. We appreciated a lot all your hard work in GDN during the system setup for the first 2 weeks at the campaign start. In addition, you were able to make adjustments on retargeted marketing to push for more leads.”
— PY Leong Pik Yun, Senior Executive, Marketing, Mah Sing
Mah Sing was looking to promote one of their properties: M Adora, in order to boost sales.
M Adora is one of the participating projects under Mah Sing’s Eazy to Own Campaign. This campaign offers an innovative home financing solution with Maybank Islamic (HouzKEY) enabling home buyers to own their ideal home today (easy entry, low monthly instalments).
The goal was to captivate audience the Klang Valley (KL & Selangor) with an interest in real estate for sale.
Therefore, they needed Digital Plant’s expertise to generate leads through the following tactic:
Set up and maintain targeted ads on Facebook & Google aiming at potential homebuyers throughout Malaysia.
Our main goal was to generate exposure & leads within the timeframe of the campaign: from April to June 2021 (3 months).
To achieve this, we did the following:
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Selection of ads run for this campaign:
It enabled the company to achieve the following KPIs for the M Adora campaign (75 days):
Google ads – SEM (keywords: branded, competitors, intent):
Google ads – GDN:
What worked best for M Adora (property development industry):
Review the strategy to implement and define specifications for the ads.
Set up ads in the different channels.
Launch, monitor & optimize the ads on all channels used.
Post mortem of the campaign